THSR 600 Million Passengers

Tv Commercial

Taiwan High Speed Rail is about to hit their 6.000.000.000th passenger milestone. To celebrate the achievement, we have designed 6 mascots to represent passengers of the THSR, expecting to break the image of an upper-class transport.

 

 

Role: Assistant Art Director

Creative Director: Keng Ming Liu

Studio: Bito

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Storyboard

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Design Kit

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Su Hui Kai