AUO - Tap Into The Possibilities

Brand Film

I am very excited to be part of the rebranding project in Taiwan. I am grateful to AUO and DDG for giving us a lot of creative space to use the video to convey an innovative image. The abstract geometrical graphics represent the future development of various fields - Retail, Education, Healthcare, Mobility, Manufacturing... etc.

 

The story focuses on intelligence as the key to future technological development. While AUO enhances the LED panel, it breaks through unexplored fields from multi-dimensional angles. Software and hardware solutions work in parallel to integrate more efficiently, and create various possibilities for better technology in the future.

Role: Creative Director

Agency: DDG

Produce by Hui Kai Su

Styleframe

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Application

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Storyboard

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Behind the Scenes

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Cinema4d / Octane

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After Effects

Process

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Credits

Client | AUO 友達光電
Agency | DDG 方策品牌顧問
Production | suhuikai

 

DDG

Creative Director | Kris Tsao 曹智雄

Branding Strategy | Martin Lu 呂孟達

Branding Design | Camile Lin 林暐心

 

Suhuikai

Creative Director | Hui Kai Su 蘇暉凱 

Art Director | MingShuo Kao 高明碩

Storyboard | Binbin Lu 呂秉真

Motion Design | MingShuo Kao 高明碩, Hui Kai Su 蘇暉凱, WeiTing Chen 陳威廷

Music/ Sound Design | G_HöW 盧之浩