2020 Vision Get Wild Award

Explainer Video

Extending the concept of key visual this year, ”Final Blow,” it’s a spiritual young blood battle in this film. To designers, every single design process is a tremendous challenge, not only compass existing style but also breakthrough themselves again and again. As the development of the concept, the story is telling about two forces to compete continually, both of them make several moves in diverse styles, including cute, futuristic, and 3D gaming...etc. It’s unprecedented to use Chinese traditional typography as talking trash and motion graphics to express differences and tension of speaking tones. After winning the battle, the winner doesn’t have a chance to relax,  and the next challenge will come soon again.

 

Role: Art Director/ Designer

Studio: Bito

Key Visual

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Extended Application

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Promotion Film

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Storyboard

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Copyright ©  2020 by Hui Kai, Su. All Rights Reserved. 

Su Hui Kai